History
By
the end of 1957, sales of Gibson’s popular Les
Paul Junior single cutaway model had begun to
decrease and the company explored new ideas to
keep an affordable, yet fully professional
guitar in the hands of young players and
amateurs alike. Using the same $99.50 price
point it had for the previous three years,
Gibson introduced a revamped version of the Les
Paul Junior in July of 1958 that featured a
brand new double cutaway design which allowed
players complete access to the Junior’s 22-fret
fingerboard—an idea that had also been
implemented on Gibson’s Modernistic guitars, and
the ES-335.
Gibson also introduced several new finishes that
sought to take advantage of the rapid
development of color television, including a
transparent cherry red finish that would
ultimately become known as the Heritage Cherry
Sunburst finish, and a limed mahogany finish
similar to the yellow color of a banana. The
idea was to produce a more “lively” finish so
that the guitars could stand out on home
television screens, hence the origin of the
nickname “TV Yellow.” These two marketing moves
proved highly successful as sales of the new Les
Paul Junior jumped from 2,408 units in 1958 to
an unprecedented 4,364 units in 1959