The Grosh ElectraJet is an attention getter. It first got my attention a while ago when I was scouting out dual P-90-equipped vintage-style guitars. What grabbed me first was the look— somewhat familiar, even strikingly so, without being a case of simple flattery… sort of a Jazzy-Stratmaster-meets-Goldtop thing. Even with its blend of recognizably classic shapes and narrow, slightly offset waist, it manages to look like a new guitar that belongs to a tradition, rather than simply being a copy of an old guitar. When the ElectraJet first debuted almost two years ago, it was, like all of Don Grosh’s instruments up to that point, fully customizable. The impetus behind the Standard model, however, was Grosh’s desire to bring the ElectraJet to a wider group of players by making it more affordable, without shortchanging the quality his instruments have come to be known for.

The formula he hit upon was a matter of cutting customizable options to just a few and keeping the rest to a standard spec, hence the moniker. It may be a new direction for an operation that’s built a name on its custom work, but it seems like a formula that’s able to succeed. These guitars are built in the same shop, with the same materials and the same attention to detail as all of Grosh’s instruments, and the standard specs are familiar enough to feel right at home in the hands of any player who’s used to traditional, bolt-on style guitars. And there are some choices to be made in terms of color and pickup configuration (S/S/H, P-90/P-90, or H/H).